redefining. sustainability. circularity
In 2024, FashionPower was awarded the Winner of the Dutch Chamber of Commerce (KvK) Innovation Award in the category of Circular Economy.
This prize is a prestigious recognition that celebrates companies in the Netherlands for their significant contributions to innovation across sectors. The Circular Economy category specifically honours businesses demonstrating leadership in sustainable practices, reducing waste, and promoting the reuse and recycling of resources to create a more sustainable and environmentally-friendly economy.
Sustainability is the driving force of FashionPower, we want to offer a sustainable, yet accessible, alternative in sports, outdoor and work clothing, and this is implemented throughout all our brands: Redmax, EeCoff and Jack in a Bag.
We pride ourselves in being pioneers in textile circularity, winning this award demonstrates the recognition of our hard work and efforts in doing so after being voted #1 out of 350 participating businesses.
FashionPower has won this prestigious award through the internal development of a 100% circular clothing fabric that was created by using and combining: used coffee residue, the dope dyeing technique and recycled polyester. Due to the use of recycled polyester, these garments can be turned into clothing once again at the end of their life cycle, unlike many other fibres. This specific combination, for which a patent has been applied for by FashionPower, produces a clothing fabric that provides significant savings for the environment and increased wearable comfort for the end-user.
In 2024 FashionPower was also nominated for the esteemed KONING WILLEM 1 Award for sustainable entrepreneurship. This nomination was a tremendous honour for us and a testament to the innovative and sustainable practices we have implemented and preach in our business operations. This recognition reinforces our commitment to sustainability and encourages us to continue striving for excellence in every aspect of our operations. The Koning Willem 1 Award is widely regarded as the Oscars of the Dutch business community, and we are grateful to be considered among such esteemed companies.
With six competitions, more than 1,000 applicants and 3,000 guests at the awards gala, the German Sustainability Award is the most comprehensive of its kind in Europe. FashionPower was nominated for this award again in 2024, after becoming a finalist in 2022. This award is based on the goals of the 2030 agenda and, thus, on key areas of transformation such as climate, biodiversity, resources, supply chain and society. The GSA is awarded on German Sustainability Day, which has evolved into the leading international convention on sustainability since 2008. The event, with more than 150 speakers, connects relevant stakeholders, allowing them to exchange and benefit from each other’s experiences. Throughout the year, all GSA activities are comprehensively aligned with the principles of sustainability.
